Delivering leaflets has been a model of marketing for decades, where spam mail first entered the British vernacular in the 1930’s. It has been around for a long time, and has been highly effective for a number of different businesses throughout that time. Depending upon your business model, you could see massive customer development through delivering your promotional information in the form of a leaflet or newsletter right to a potential customer’s door.
It is important that you understand that this marketing tool isn’t for every situation, or for every business, so you should start a campaign cautiously. It is an excellent means of communicating deals for lots of businesses, and is quite effective at all times for members of the take-away industry, and is in fact one of their primary means of developing interest among potential customers.
