When creating advertising it’s really important to consider what font you pick for your business promotional material.
The typeface that you select can say a lot about your business so it’s important to think about what sort of impression of the business you want to give whether it be elegant, fun or hard hitting.
Once you have decided your theme then looking through different fonts you should be able to select which best suits the company ethos.
Hard hitting advertising would need bold, large, clear font possibly using underlining for emphasis and bright colours to ensure its eye catching.
Elegant texts often use a swirling flowing font that replicates calligraphy style writing to give the impression of high importance and design.
Fun texts are often in soft, rounded fonts in bright colours that appear non-aggressive and playful maybe including the use of decorated letters such as the ‘Jokerman’ font in Microsoft word.
Whichever text you select ensure it matches what mood you are trying to create through your advertising to ensure you get the most out of your advertising budget.
