If you are looking to undergo direct marketing as part of your push for more business then you may want to consider using a specialist company who will be able to oversee the whole process for you. Often business owners and managers simply do not have the time to manage a whole marketing campaign as much as it needs to be and this can mean that a lot of money and effort is wasted if the campaign turns out to be unsuccessful.
A good marketing company will be able to services that include, print management and design, data processing including cleansing and updating, cross-media solutions i.e. for using email as well as leaflets and SMS marketing, secure hosting (if needed and postal services. They will often create a campaign and explain to you how they believe it should be run and in what order. They should be able to give you accurate timescales and also very important feedback on how the campaign is progressing.
They will, of course, need your input in order to create a successful campaign and the more of your time and knowledge you can give them the more chance there is of the campaign being successful.