Direct marketing can be hugely beneficial to businesses. It allows them to quickly and instantly communicate with their customers. Making sure you have either a mobile friendly website or an app is essential. If you already have a website then you can either create a mobile version or have an app (or possible both). If you have an app it is always a good idea to have a mobile version too so that people can still view your content or make purchases even if they do not want to download the app.
The advantages of an app is that you can send notifications to people that can pop up (if turned on) on their phone. This means if you have a sale starting and want to notify people, you can send out a message that will show on the phone of people who have downloaded the app. They will not even have to open an email to read this, just click the notification that has come up and be taken straight to the correct area within the app. Having this instant contact with your customers can be very advantageous to your business and often improves sales and enquiries.
