Direct marketing is a way of contacting or communicating with your target audience. Companies can use many types of direct marketing campaigns. The key is finding one that best suits your type of business and making sure that it is cost effective.
Direct marketing allows you to contact the buyer directly rather than having to go through the middle man such as retailers or wholesalers. This can save time and money and allow you to build up a better database of clients.
Postcards are a popular type of direct marketing and one reason for this is that they are cheaper to mail than letters. A postcard can be designed to be very bright and colourful or have big bold text on the one side, and the smaller print or the details on the other. You can personalise postcards too and even have a variety of designs. Often people say that the headline is the most important element of any advertisement, as this is the first thing someone reads. This is often enough to let them decide if they are going to want to read on further or not.
Always try and include at least one benefit or advantage to the customer in the heading.
