When it comes to choosing a logo for your start up business you need to consider carefully the message you want to get across. You also need to ensure that you think about how and where it is likely to be used.
Colour plays a massive role in how a logo is received by consumers, so choosing the right colour is as important as choosing a good design. Have you ever noticed the peaceful feeling you get when you walk into a room painted green, or how yellow can make you a little hyper? Different colours are linked with different emotions, and knowing how to leverage them will help tremendously in the marketing of your newly established brand.
When people find your logo aesthetically pleasing or interesting, they’ll naturally be more inclined to have it in their social media feed— they’ll want to be associated with it.
In a study conducted by the University of Amsterdam, two- and three-year-old children were able to recognize more than half of the famous logos they were shown— without any words on them whatsoever. This means that even before children learn to read, their brand-recognition skills are already well on their way, which is an exciting thought!