Category: Direct Marketing

If you’re running your own business, eventually you’ll face the question of whether or not you need to include a catalogue in your business plan. The answer to that will

Have you ever signed up for a points reward card? Many of the big retailers such as Tescos, Superdrug and Boots offer this and some such as the Nectar card,

Direct marketing is a process when you directly contact existing or new customers to promote a product or service you are offering. It is a way of contacting people with

Variable data printing is also called variable information printing. It refers to a type of digital printing that includes on-demand printing where various elements including graphics, images and texts can

When sending direct mailing you may want to consider a tag line for your mailing labels. This can be a useful ways to grab the recipients’ attention and may well