Are you confident enough to change your logo?

Over the past decade, we have seen many well-established company’s change their logos. Companies often need to start out with a logo that makes it quite obvious what they do and at least has the full company name in it. Over time as these brands get widely recognised, logos are often simplified down but still keep the main part of the logo. For example, Starbucks logo has always featured the mermaid but it used to have the words Starbucks Coffee written on it. Starbucks then decided to drop the word coffee as soon as they were confident that people knew what they sold and now have even dropped their company name from the logo but still kept the iconic mermaid. This shows that the brand is very strong and that people can still recognise their logo without it having to say their company name. Many other companies have followed in this trend such as Shell and even Apple.

This is not a wise move for a brand that is still in the early stages and that is not widely recognised as you may find that people quickly forget who you are, but for brands that have been around for years and already have a massive presence in the marketing world, this move can be a great choice.