When sending direct mailing you may want to consider a tag line for your mailing labels. This can be a useful ways to grab the recipients’ attention and may well convince the recipient to open the envelope and read the mail rather than chuck it straight in the bin. The right tag line will be appropriate to your brand, catchy and easy to recognise, allowing the people on your mailing list to instantly recognise your mail over that of your competitors.
You might consider using a friendly, informal tone or posing a question that your mailing will answer. Possibly the most important thing to remember is to make sure that your tag line fits your brand and sends out the appropriate message about product and company. Think about colour and font as well as the size and position of your tag line and consult with your design company at every step.