Delivering leaflets has been a model of marketing for decades, where spam mail first entered the British vernacular in the 1930’s. It has been around for a long time, and
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Customising your Mailing LabelsCustomising your Mailing Labels
Labels are very important; not just in terms of making sure the recipient receives their letter, but also in terms of customising your marketing campaign. If you truly want to
A Free Gift Goes a Long WayA Free Gift Goes a Long Way
Many individuals running direct mail campaigns will throw in a ‘free gift’ to tempt an increase in conversions. You may be attempting to attract more email subscriptions, or followers on
Personalising your MailPersonalising your Mail
A template letter is always easy to spot, and adding personal details to your mailing campaigns is extremely important. There are many ways in which you can make a promotional
Newsletters – their role within marketingNewsletters – their role within marketing
Newsletters are being used by companies to electronically (some still use paper version) update customers on their business. You may find that you receive news and updates from numerous companies